Adnet build Clayton Munroe shop
Adnet aims to provide a realistic, practical solution which can be tailored to meet Clayton Munroe's requirements and increase sales through an improved website and online shop.
Adnet will build an online shop, which integrates with Sage, and provide a flexible solution and enable Clayton Munroe to administer product content, ensuring up-to-date relevant information at all times. Not only is this an efficient way to have a means of directly updating the website but it will assist in building search engine friendly HTML pages and increase traffic to the website. The website shop will have the capacity to contain the complete range of Clayton Munroe products, which the user can browse and/or search through. Clayton Munroe will have full online shopping capability.
Clayton Munroe's target audience is split between traders and retail customers. The focus of the website and sales literature has tended to be aimed towards the trade; Builders, property developers, architects, etc. The new website needs to retain this core market and also attract new retail customers. A product catalogue and online shop will act as a comprehensive marketing tool to reach new and existing customers.
Within the product pages there is a specific requirement for each product to have several variations, for example, size and type of finish. The customer will be encouraged to browse the catalogue, buy online or contact Clayton Munroe, via telephone or contact form, to confirm that the selected products will meet their requirements.
As the product range expands the online catalogue will be required to absorb these changes with minimal implications. The online shop has the flexibility to add single products or entire ranges, quickly and easily providing Clayton Munroe with complete control - crucial for presenting up-to-date accurate content through the website. This system offers ease of use with comprehensive support options and a path to more advanced functionality.
The online shop also includes the facility to provide Clayton Munroe with an area to advertise end of line and discounted products.
The new website will be launched later this year.
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