Corporate Identity

A Corporate Identity is a collection of different elements that make up a company's image. It portrays how a company wishes to identify itself and how it wants others to perceive them.

It is important that organisations have a consistent and professional visual identity. It tells people that you are united as an organisation, committed to the needs of your customers and are modern and professional in your behaviour. An organisation with a coherant corporate identity speaks with a consistent voice, so that all promotional materials from the organisation are instantly recognized as being from that organisation. This will help to ensure that the organisation’s existing reputation is not lost and that the company's name maintains its established branding.

The success of a corporate identity depends on faithful adherence to the established guidelines. It is, therefore, imperative that all elements of corporate communication and media are subject to these guidelines to create and establish a clear and consistent image.

adnet Solution's skilled design team includes graphic designers, graphic artists and printers, whose years of expertise in design, typography, and printed media offer you a full range of services extending beyond your IT needs. They have already assisted clients such as Boyce Hatton Solicitors and Colin Lewis Cycles establish comprehensive corporate identities for their online presences and traditional printed media.

Primary Elements

The primary elements define who the organisation is, what they stand for, their values and their culture. An organisation’s logo, colours and other reusable graphic elements are the most visible part of an identity. As such, they are the frontline of the company and the familiar face to the customers. adnet Solutions can assist with the design and development of these primary elements:

• Corporate Colours
• Corporate Logo
• Corporate Typeface
• Graphic Elements

Stationery Specification adnet Solutions can assist with the following stationery specification within a corporate identity: Letterheads Continuation Sheets Memos and Faxes Business Cards Complement Slips Envelopes Document corner pieces Statement of Accounts Invoices Publications, Brochures and Newsletters